Project Overview

Axe Management Partners, an Asia-based alternative investment company, specializes in real estate across various asset classes, special situations, and opportunistic corporate investments. At the core of their values is the ability to unlock private investment opportunities through innovative strategies. In our approach to enhance their professional image as an investment advisory firm, we aimed for a sharp and modern aesthetic. Crafting a direct and well-organized website interface was crucial, ensuring an accessible experience for the audience. Beyond functionality, we infused creativity into the details, such as incorporating a subtle gradient background and minimalist icons to elevate the brand's character.

AXE MANAGEMENT

DELIVERIES | UX UI DESIGN - BRANDING & VISUAL IDENTITY


The Challenge

As Axe Management emerges as a newly established investment company, the potential for exploring various brand positioning possibilities is significant. As a designer spearheading the creation of Axe Management's website, striking a balance is key – we aim to showcase the professional, financial facet while introducing elements of acceptable creativity into the design. Our focus extends beyond creating a visually stunning website; we are dedicated to setting the right angle and tone that authentically aligns with the essence of the brand.


The solution

In crafting Axe Management's presentation, we meticulously struck a balance by opting for a sans-serif font and incorporating architecture images. This choice not only reflects a modern aesthetic but also aligns seamlessly with the industry's image of rationale. To infuse character into the brand, we introduced a subtle navy blue gradient background. This not only adds a touch of creativity but also sparks the imagination, conveying the message of untapped investment potential beyond conventional boundaries.