Project Overview
B.Y.O.B. - Blend Your Own Beauty is a Hong Kong-born, US-educated indie skincare brand formulated by a biochemist. Rejecting the one-size-fits-all approach and hero product mentality, B.Y.O.B. challenges the mundane mainstream market. Instead of conforming to a single, manufactured concept of beauty, they celebrate simplicity and functionality with a rational skincare philosophy, focusing on delivering direct and potent results.
As an in-house designer, my task was to create a website that resonates with the brand's core values and personality. The design direction seamlessly blends rationality with street style, connecting with their youthful target audience while maintaining a professional representation of the brand's biochemist roots. The goal is to offer a platform that not only reflects the brand's vision but also enhances the overall user experience for their consumers.
B.Y.O.B. SKIN LAB
DELIVERIES | UX UI DESIGN - WEBSITE REVAMP - INFORMATION ARCHITECTURE - BRANDING & VISUAL IDENTITY - GRAPHIC DESIGN - PHOTOGRAPHY & VIDEOGRAPHY DIRECTION
The Challenge
The mainstream beauty industry often leans towards a portrayal of femininity, sophistication, and elegant style as the benchmark for brand image. It has become the accepted norm, defining how the beauty game is played. However, challenging this conventional narrative, B.Y.O.B. is a beauty brand infused with a spirit of rebellion, designed with a rational mindset, and catering to all genders. In the upcoming website revamp project, the challenge is twofold: to seamlessly convey the brand's unique tone and style, fostering its rebellious narrative, and to construct a user-friendly e-commerce platform that allows consumers to effortlessly explore and learn.
The solution
According to the rational brand vision and linking to their young consumer groups , minimal and edgy street style is the main character of the brand. To manifest it, nostalgia beige color, bold sans serif font, clean line divide, creative and collage image is the element to encapsulate the essence of the brand. Starting from the website photo shoot direction to designing user interface for information depiction, It all meticulously crafted for the website.
