Project Overview

VE OOLA is an indie beauty brand championing vegan, cruelty-free, and natural skincare ingredients. Embracing the brand's natural ethos, we've incorporated kraft paper as a primary packaging material and color scheme. Kraft paper lends an authentic, untouched feel, evoking a sense of simplicity and purity. Complementing this, hand-drawn style graphics depict the natural ingredients used in the products, further emphasizing the brand commitment to nature and transparency.