Project Overview
Introducing Skin Need – the vegan skincare brand that merges art and science. Our mission? To transform functional products into digital works of art by meticulously crafting every pixel and infusing them with carefully considered aesthetics. Just as the skincare formulas honor individuality, the web design celebrates the uniqueness of the brand.
In the realm of design, we've harnessed a minimalist, sophisticated, and inherently feminine style that embodies professionalism and rationality. Our website revamp project isn't just about aesthetics; it's about encapsulating the essence and vibe of Skin Need. We meticulously orchestrate photography and visual layouts that harmonize, creating a digital canvas that tells brand's story.
But that's not all. We're committed to building a user-centric experience through an accessible web page information architecture. We categorize content and sections thoughtfully, ensuring a seamless journey for visitors. Consistency in design is paramount, especially in presenting product information in a highly readable format, enhancing the overall user experience.
SKIN NEED
DELIVERIES | UX UI DESIGN - WEBSITE REVAMP - INFORMATION ARCHITECTURE - BRANDING & VISUAL IDENTITY
The Challenge
The previous website fell short in effectively presenting the brand image and lacked a well-organized content distribution, resulting in potential confusion for site visitors seeking specific product information. The existing layout also failed to convey the essence of the brand in the most effective way. Hence, we've embarked on a website revamp project to address these shortcomings and provide a more comprehensive and user-friendly experience for visitors.
The Solution
We're revamping our website with a focus on consistency to showcase informative content and elevate the user's information wayfinding experience. This comprehensive overhaul includes updates to layout, approach, and visual appearance. Fresh images and a revamped UI design are being introduced to authentically convey the creativity and unique characteristics of our brand. Crucially, our web revamping project also involves creating a responsive website design, complete with in-site translation for a seamless user experience.
