Project Overview
Introducing WULT (Woke Up Like This), a Hong Kong indie beauty brand on a mission to boost confidence and provide cruelty-free beauty for all through vibrant cosmetics and vegan skincare. WULT committed to delivering top-quality beauty products, sourcing safe ingredients from trusted suppliers, and manufacturing everything in a certified laboratory in California.
As a startup beauty company with less than 5 years in the industry, WULT has already established three physical stores in Hong Kong. However, e-commerce is where their journey began, and it remains the company primary focus for growth. That's why I'm here as part of the design team to completely revamp our website. This includes organizing brand photoshoots, crafting web page designs, and collaborating with web developers.
WOKE UP LIKE THIS
DELIVERIES | UX UI DESIGN - WEBSITE REVAMP - INFORMATION ARCHITECTURE - BRANDING -GRAPHIC DESIGN - PHOTOGRAPHY DIRECTION
The Challenge
As an indie beauty brand that initially built its business foundation on the online e-commerce platform, WULT have always aspired to captivate our target audience through a compelling online presence. A striking and on-brand website design is pivotal in presenting our brand's essence to the business world. With this in mind, WULT has decided to embark on a website revamp project to address the deficiencies of our previous website. This includes enhancing the visual appeal and clarity of product information, as these aspects are crucial in sustaining customer interest and engagement with the brand.
The Solution
To enhance the aesthetics of the website and elevate the overall user experience. This includes the crucial task of providing transparent and comprehensive product information for our diverse in-house beauty brands. To achieve this, we've meticulously restructured our webpage architecture, effectively categorizing these brands into four distinct product categories. Ensures that the unique benefits of each product are easily discernible at a glance. Our website revamp project is a harmonious blend of visual sophistication and user-friendly clarity, designed to deliver a seamless online journey.
